We are 301 Digital Media, a digital-first media and agency services company, based in Nashville, Tennessee.
Our primary focus is helping digital publishers and brands grow their digital audiences across their social, mobile, and web-based platforms.
We help publishers and brands identify and build engaging relationships with consumers.
Our primary focus is helping digital publishers, clients and brands grow their audiences.
A full range of services, including digital media buying from campaign planning to execution.
Affiliate marketing, with subject matter expertise across a broad range of platforms.
Sandi is the CEO (aka Chief Plate Spinner) and newest Partner at 301 Digital Media, overseeing operational execution from start to finish. With 25+ years spanning the hospitality, sports, healthcare, non-profit and media industries, Sandi is our go-to visionary for audience strategy, analytics, reporting systems, and business development. As chief data miner, optimization strategist, and messaging expert with a left-brain/right-brain flair, her passion is helping brands transform everyday digital consumers to superfans - all while maximizing ROI at every step, and has brought unparalleled campaign success on behalf of past and current clients including Discovery, Erase the Cake, and the company’s Fortune 500 brands. As a passion, Sandi is dedicated to her local community, focusing on service and giving to the underrepresented, underserved, and unhoused and leads 301 Digital Media’s Give Back program.
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Matt Arceneaux is the co-founder and CEO of 301 Digital Media, overseeing the company’s administrative, financial and strategic operations -- while also bringing his decades of experience in digital advertising and search engine optimization to the company’s diverse array of skills and subject matter expertise. Matt also oversees the company’s strategic business and corporate development efforts, and chairs the company’s board of directors. Prior to co-founding 301 Digital Media, Matt served in executive roles for a variety of media and consumer brands, including Daltile, SquareOne Interactive, and eSports Partners. In addition to his role at 301 Digital Media, Matt currently serves as the non-executive chairman of the board of Tennessee-based technology media company, Box 20, LLC. Matt is passionate about all things technology, and spent the earliest days of his career as a ColdFusion developer.
Andrew Becks is the co-founder and Chief Strategy & Innovation Officer (CSIO) of 301 Digital Media, primarily overseeing campaign strategy, performance marketing, and functions as the primary client liaison for the company's enterprise clients and strategic partners. Andrew is focused on building and designing systems and processes to support the company’s clients’ needs, and navigate the ever changing digital and media space -- so that clients don't have to. Prior to co-founding 301 Digital Media, Andrew served in a variety of marketing and technology operations and leadership roles in the media and hospitality industries including HGTV, Food Network, and casual dining chain Ruby Tuesday. In addition to his role at 301 Digital Media, Andrew serves as a member of board of directors to Box20, LLC.
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Angela Bisig is the Senior Director of Performance Marketing for 301 Digital Media, supporting the company’s client analytics and media operations business, while also leading the company’s portfolio of beauty and lifestyle B2B clients. Angie is a passionate data junkie, with a keen eye for analytics and insights, helping clients make sense of and understand the insights behind their media and marketing efforts. Prior to joining the 301 Digital Media team, Angie worked in a variety of marketing and creative roles, and brings a vast wealth of creative and marketing experience in the real estate, beauty, and lifestyle industries.
Jordan Chapman is the Senior Director of Growth and Brand Experience at 301 Digital Media, who brings 7+ years of high capacity, consultative selling experience in various sectors of the technology, marketing, and entertainment industries to our team. Jordan’s primary responsibilities at 301 Digital Media involve standardizing and scaling sales processes to diversify 301’s client portfolio in the Enterprise, Mid Market and SMB sectors, along with overseeing PR and Client Relationship Management operations. Jordan is a former Division 1AA athlete who played 4 years of football at Fordham University, where he earned his degree in Radio and TV Broadcasting, and went on to secure training camp invitations from the Baltimore Ravens, New York Jets, and New Orleans Saints. He is also a former contestant on ABC’s reality TV show, The Bachelorette (Season 16 for those looking for a good laugh). Currently residing in Tampa, Florida, Jordan is a massive fan of all things sports, music and art, and is always on the hunt for new and exciting experiences.
Dan Bourg is the Senior Director of Data & Technology Solutions for 301 Digital Media, primarily managing and supporting the company's operations technology, data platforms, and ongoing process improvement initiatives. Prior to joining 301 Digital Media, Dan served in increasingly senior database, data management, and data administration roles across the non-profit sector, including the World Wildlife Fund (WWF), Americans for the Arts, and the ALS Association. In addition to his role at 301 Digital Media, Daniel serves as a Senior Director for DC-based BrightVine Solutions. Dan is a graduate of Florida State University and lives in Reston, VA with his husband Matt and their Boston Terrier, Kiki.
Marcy Ellis is the Director of Process Performance for 301 Digital Media, supporting the company’s enterprise and healthcare clients across media operations and procurement business units. Prior to joining 301 Digital Media, Marcy's career included increasingly senior roles in project management, logistics, and supply chain management across myriad industries. A graduate of Tusculum University with a Bachelor of Science in Business Management, Marcy has also served in the Air Force National Guard since 2000. A resident of Maryville, Tennessee, Marcy lives with her two children, a cat, and a dog.
Jennifer Eanes is the Senior Manager, Integrated Media Operations for 301 Digital Media, supporting the company’s portfolio of small and mid-size clients. In addition, Jenn oversees 301 Digital Media’s pro bono and charitable business unit, offering marketing expertise to charities and non-profit organisations in alignment with the company’s values and missions. Always a hustler and a life-long pet fan, outside her role at 301 Digital Media, Jenn is the founder and executive director of the Maryville, TN-based Maryville Alcoa Animal Rescue Center, a 100% volunteer-run no-kill animal rescue.
Nik Pulitano serves as Project Manager, Client Services and Media Strategy for 301 Digital Media and supports the company's strategy, digital innovation, and marketing technology teams across a wide range of projects and priorities. Prior to joining the 301 Digital Media team, Nik spent time working in corporate finance and restaurant operations roles, while honing his creative and technical skills as a video editor and designer as a freelance influencer marketing expert. Nik is a graduate of SUNY Empire State with a bachelor's degree in Business Management, Marketing and Economics, and is based in New City, New York. Outside his role at 301 Digital Media, Nik takes part in a local Men’s Hockey League and plays guitar and piano in his free time.
Sarah Willey is the Digital Ad Operations Manager for 301 Digital Media supporting the company’s client analytics and media operation team through social/digital media campaign strategy, set-up, and optimizations with a focus on biopharma clients. Sarah is passionate about both the creative and analytical sides of advertising and marketing, bringing a keen attention to detail. Sarah graduated from UNC-CH with a bachelor’s in Broadcast Journalism. During her time at UNC, she had the opportunity to work within the athletic department on ESPN/ACC network broadcasts including play-by-play and color commentary for both the women’s basketball team and softball team. Following her time at UNC, Sarah worked for the NBC affiliate in Raleigh, NC before transitioning into marketing roles in the healthcare and retail sectors. Currently residing on the coast of North Carolina, Sarah enjoys spending time on the beach, being out on the water, racing and photographing motocross, and is always on the lookout for new adventures.
Makenzie Benson is the Operations Systems Manager and Press Contact for 301 Digital Media, supporting the company’s clients through reporting and analytics. Makenzie generates reports for clients and evaluates campaign data to create insights on findings, progress against goals, and lessons learned. Prior to joining 301 Digital Media, Makenzie worked in education for 6 years after graduating from Lincoln Memorial University with a Master of Education and from the University of Tennessee with a bachelor’s degree in English Literature. A resident of Knoxville, Tennessee, Makenzie enjoys spending time with her family, cheering on the Braves and the Vols, and hiking in the Great Smoky Mountains.
Helping companies, publishers, and brands grow their audiences through paid, earned, and owned media marketing efforts across the web and social platforms.
Whether you're looking to grow your followers or get your content in front of the right audience, our data-driven campaign optimization can achieve results like no one else..
Helping publishers, app developers and brands unlock the monetizable value of their content and their audiences, through direct, programmatic, lead generation, and other revenue streams.
From search engine marketing campaign strategy, planning and execution, to SEO auditing and consulting, we've got over 50 years of combined search engine marketing experience.
Let us help you unlock the power of your first-party data to grow and nurture your audiences, and connect with your fans wherever they are & no matter the platform, device or location.
From Facebook to YouTube, to syndicated videos across larger networks of quality publisher sites, to OTT/connected devices like Roku, to traditional pre-roll advertising.
Content Marketing & Native Advertising
OTT/Connected Device Marketing
Outsourced Ad Operations
TV, Radio, Print & Out-of-Home Media Buying
During a sample two-week flight, a single campaign may be modified as many as 20-30 times, for the purpose of optimising performance to maximize return on ad spend based on ongoing lessons learned.
Launch a campaign and begin to collect performance insights relative to campaign objectives.
Scale high-performing campaigns; retool and retest poorer-performing campaigns to optimize budget.
Collect insights and lessons learned, build new campaigns and restart the process. We never stop optimizing or testing our marketing efforts.
Television, cable & publishing
Retail banking, mortgage brokers, insurance, fintech
SaaS-based B2C subscription services
Online retail, affiliate marketing, and retail
Pharmaceuticals, retail pharmacy, hospital
Restaurant, hotel and lodging, transportation
We executed a sweepstakes on behalf of a media/entertainment industry client. The primary focus was to drive email and PII capture from first-time users with whom the brand had no prior association/relationship.
This was a recurring event for this particular brand, and the first year for which we executed the campaign after having won the client’s business from a competing agency.
The primary media channels for the campaign included:
in conversions versus prior year
in budget versus prior year
in CPA versus prior year
page views generated for client website