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Hi, we're 301 Digital Media.

It’s Nice to Meet You!

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About us

We are 301 Digital Media, a digital-first media and agency services company, based in Nashville, Tennessee.

Our primary focus is helping digital publishers and brands grow their digital audiences across their social, mobile, and web-based platforms.

We Don't Just Buy Media

We help publishers and brands identify and build engaging relationships with consumers.

Reach New Audiences

Our primary focus is helping digital publishers, clients and brands grow their audiences.

A Full Service Agency

A full range of services, including digital media buying from campaign planning to execution.

Without High Fees

Affiliate marketing, with subject matter expertise across a broad range of platforms.

Our incredible client-facing team

Matt Arceneaux

CEO & Co-founder

Matt Arceneaux is the co-founder and CEO of 301 Digital Media, overseeing the company’s administrative, financial and strategic operations -- while also bringing his decades of experience in digital advertising and search engine optimization to the company’s diverse array of skills and subject matter expertise. Matt also oversees the company’s strategic business and corporate development efforts, and chairs the company’s board of directors. Prior to co-founding 301 Digital Media, Matt served in executive roles for a variety of media and consumer brands, including Daltile, SquareOne Interactive, and eSports Partners. In addition to his role at 301 Digital Media, Matt currently serves as the non-executive chairman of the board of Tennessee-based technology media company, Box 20, LLC. Matt is passionate about all things technology, and spent the earliest days of his career as a ColdFusion developer.

Andrew Becks

COO & Co-founder

Andrew Becks is the co-founder and COO of 301 Digital Media, primarily overseeing campaign strategy, performance marketing, planning and execution as well as the day-to-day operations of the agency, and functions as the primary client liaison for the company's enterprise clients and strategic partners. Andrew is focused on building and designing systems and processes to support the company’s clients’ needs, and navigate the ever changing digital and media space -- so that clients don't have to. Prior to co-founding 301 Digital Media, Andrew served in a variety of marketing and technology operations and leadership roles in the media and hospitality industries including HGTV, Food Network, and casual dining chain Ruby Tuesday. In addition to his role at 301 Digital Media, Andrew serves as an advisor to Chicago-based Robust Promotions.
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Sandi Legeman

SVP, Strategy & Operations/Partner

Sandi is the SVP, Strategy & Operations (aka Chief Plate Spinner) and newest Partner at 301 Digital Media, overseeing operational execution from start to finish. With 25+ years spanning the hospitality, sports, healthcare, non-profit and media industries, Sandi is our go-to visionary for audience strategy, analytics, reporting systems, and business development. As chief data miner, optimization strategist, and messaging expert with a left-brain/right-brain flair, her passion is helping brands transform everyday digital consumers to superfans - all while maximizing ROI at every step, and has brought unparalleled campaign success on behalf of past and current clients including Discovery, Erase the Cake, and the company’s Fortune 500 brands. As a passion, Sandi is dedicated to her local community, focusing on service and giving to the underrepresented, underserved, and unhoused and leads 301 Digital Media’s Give Back program.
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Joel Huber

Senior Manager, Integrated Media Operations

Joel Huber is the Senior Manager, Integrated Media Operations, with a detailed focus on implementation, analytics and client services. He manages paid media campaigns across myriad channels, working closely every day to optimize client campaign performance. Joel brings a vast range of digital and social media advertising insight to every campaign and has worked with clients from a broad spectrum of industries. Previously, Joel oversaw marketing and communications for the Colo. Springs Switchbacks FC, among other roles in the pro, semi-pro, and collegiate athletics industry, and is a passionate fan of Nashville SC and the Cincinnati Bearcats.

Angela Bisig

Senior Manager, Marketing & Analytics

Angela Bisig is the Senior Manager, Marketing & Analytics for 301 Digital Media, supporting the company’s client analytics and media operations business, while also leading the company’s portfolio of beauty and lifestyle B2B clients. Angie is a passionate data junkie, with a keen eye for analytics and insights, helping clients make sense of and understand the insights behind their media and marketing efforts. Prior to joining the 301 Digital Media team, Angie worked in a variety of marketing and creative roles, and brings a vast wealth of creative and marketing experience in the real estate, beauty, and lifestyle industries.

Jennifer Eanes

Social and Digital Marketing Specialist

Jennifer Eanes is the Social and Digital Marketing Specialist for 301 Digital Media, supporting the company’s portfolio of small and mid-size clients. In addition, Jenn oversees 301 Digital Media’s pro bono and charitable business unit, offering marketing expertise to charities and non-profit organisations in alignment with the company’s values and missions. Always a hustler and a life-long pet fan, outside her role at 301 Digital Media, Jenn is the founder and executive director of the Maryville, TN-based Maryville Alcoa Animal Rescue Center, a 100% volunteer-run no-kill animal rescue.

What we do

Digital Strategy & Planning

Helping companies, publishers, and brands grow their audiences through paid, earned, and owned media marketing efforts across the web and social platforms.

Social Media Marketing

Whether you're looking to grow your followers or get your content in front of the right audience, our data-driven campaign optimization can achieve results like no one else..

Publisher Monetization

Helping publishers, app developers and brands unlock the monetizable value of their content and their audiences, through direct, programmatic, lead generation, and other revenue streams.

Search Engine Marketing

From search engine marketing campaign strategy, planning and execution, to SEO auditing and consulting, we've got over 50 years of combined search engine marketing experience.

Leveraging Audience Data

Let us help you unlock the power of your first-party data to grow and nurture your audiences, and connect with your fans wherever they are & no matter the platform, device or location.

Digital Advertising

From Facebook to YouTube, to syndicated videos across larger networks of quality publisher sites, to OTT/connected devices like Roku, to traditional pre-roll advertising.

Other areas of expertise include:

Email Marketing

Lead Generation

Content Marketing & Native Advertising

OTT/Connected Device Marketing

Outsourced Ad Operations

TV, Radio, Print & Out-of-Home Media Buying

Our process

During a sample two-week flight, a single campaign may be modified as many as 20-30 times, for the purpose of optimising performance to maximize return on ad spend based on ongoing lessons learned.

first step

Phase 1

Launch a campaign and begin to collect performance insights relative to campaign objectives.

first step

Phase 2

Scale high-performing campaigns; retool and retest poorer-performing campaigns to optimize budget.

first step

Phase 3

Collect insights and lessons learned, build new campaigns and restart the process. We never stop optimizing or testing our marketing efforts.

Our Industry Expertise

Media & Entertainment

Television, cable & publishing

Financial Services

Retail banking, mortgage brokers, insurance, fintech

Subscription Revenue

SaaS-based B2C subscription services

Ecommerce & Retail

Online retail, affiliate marketing, and retail

Healthcare & Medicine

Pharmaceuticals, retail pharmacy, hospital

Hospitality & Foodservice

Restaurant, hotel and lodging, transportation

Case Study
With a campaign budget in the mid six figures, we were able to deliver positive results, versus the prior year’s KPIs
  • We executed a sweepstakes on behalf of a media/entertainment industry client. The primary focus was to drive email and PII capture from first-time users with whom the brand had no prior association/relationship.

    This was a recurring event for this particular brand, and the first year for which we executed the campaign after having won the client’s business from a competing agency.

  • The primary media channels for the campaign included:

60%increase

in conversions versus prior year

36%increase

in budget versus prior year

18%decrease

in CPA versus prior year

2.5+million

page views generated for client website

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